Eventions Merchandisers proudly managed Shangrila Foods’ ‘Taste and Trial’ activation across 90+ stores in 14 cities throughout Pakistan, engaging key accounts such as Imtiaz, Al Fatah, Chase Up, and Chase Plus. This campaign showcased Shangrila’s premium sauces, including Smoky Barbeque, Peri Peri Garlic, Tabasco, and Buffalo, creating authentic connections with customers. By delivering a memorable sampling experience, the activation resulted in immediate conversions and in-store purchases. This project highlighted our expertise in executing large-scale activations and delivering impactful brand experiences nationwide.